Underground Online Seminar™ CORE Day

This is the perfect way 'newbies' and beginners can quickly catch up to speed and be better adjusted for the breakthrough ideas they'll hear during the main, 3-day Underground UK.

This "CORE" day will be held the day before the Underground UK event and we'll cover the fundamental A-to-Z systems of building a website, generating traffic and converting traffic. You'll get up-to-the-minute updates and information on key topics like Google Adwords, Online Copywriting, Using Multi-Media, Email Marketing, Shopping Carts and much more.

Your Web Business Breakthroughs Begin with the CORE Fundamental Building Blocks

Building Block #1: The Big Picture with Charlie LaFave

Charlie was one of my original hand-trained Apprentices. You’ll get the12 step blueprint of "Internet Marketing Made Easy”.

He will cover:

• Finding a product to fit your market.  Do not  try to

find a market to fit your product.

• How to easily register a domain on the web.

• Why it’s important  to set up reliable hosting.

• An easy way to accept credit cards on your web-site

24 hours a day, 7 days a week.

• Driving traffic to your site. Not just any old traffic

but targeted traffic.  It’s targeted traffic that will get

you those sales.

• His secret to building a massive prospecting list.

• How to contact thousands of prospects at the same time

and still give the impression that it’s a one-to-one email.

• Testing one element of your copy against another to

continually improve your conversion rate.

• Getting hundreds, even thousands, of marketers to

promote your products and services.

Charlie  will cover the "Big Picture" and refer to other speakers of the day on topics that  will be covered  in more detail. With Charlie’s presentation you will get an overview of what is required to run a successful Internet business and how the pieces come together.

Building Block #2: Web Site Creation with Nick Smith

Nick Smith is a web designer with a difference.  He not only puts together great websites but he also understands Internet Marketing.  A rare breed! Nick has built sites for myself, Jim Edwards and many other success Internet entrepreneurs.

With a live Internet connection – Nick will demonstrate exactly how you can build a website in less than 60 minutes. He’ll do it right before your eyes to prove how easy it is even if you’re a “techno dunce”. Plus, he’ll be covering lots of the little nuts and bolts things that often get glossed over like FTP, publishing your site online, integrating your payment system and much more.

Plus, Nick has promised a very special bonus “mystery” gift for all attendees – I promise you’ll love it.

Building Block #3: Instant Traffic with Phil Chapman

Without traffic your site is DEAD. And the absolute quickest way that you can drive traffic to your websites is buying it for as little as a few pennies per click. You can literally turn on traffic to your site like flipping a light switch using Pay-per-Click advertising (PPC)

Phil Chapman will guide you through the basics of PPC and using Google Adwords (the biggest player in PPC).

Phil is the author of " How to Succeed with Google Adwords" and he takes the complexity out of setting up, monitoring, and improving your AdWords campaign(s) by simplifying all the processes into a logical structure that makes it very easy to follow.

Phil will show you:

• How and where to start... and you'll probably be surprised to

hear that it's not at Google!

• How to potentially save thousands of dollars by setting up your

AdWords campaigns in the most cost-effective way. (A vast

amount of Google AdWords advertisers don't do this and risk

wasting big chunks of their adverting budget).

• How to target your ads precisely to your best prospects, whatever

business you're in.

• How to decide how much to pay for your 'clicks' - you'll never

lose any money if you follow this advice.

• How to choose from the numerous different 'keyword matching

options' you can use, and pick up variations that have the potential

to stretch your advertising budget further than you thought possible.

• How changing one quick and easy thing in your AdWords ad can

increase the response by up to 1200% - perhaps even more!

• Why writing one ad is never enough, and how many you should write.

• How to save up to 82% of your advertising costs with AdWords.

• When to change your AdWords ad... and why.

• How changing three letters in your ad can improve the response by as much as 53%!

And one very lucky delegate is going to get Phil's help, in real time at the event to set up their own Google AdWords account, avoiding all the pitfalls and mistakes made by most advertisers. Yes, Phil will take somebody from the audience LIVE and set up a Google Adwords account for them. 

Building Block #4: Web Multi-Media with The Two Neils

The persuasive selling power of your website (once you get the traffic there) can be enhanced by using audio and video the right way on your site. And The Two Neils will show you how to quickly and easily add these powerful tools.

MThe Two Neils have seen first-hand the dramatic difference of using audio and video on their own sites and they’ll “show & tell” you their secrets:

• The right “words that sell” in your audio/videos presentations.

• The easy way to add audio and video without it costing big bucks (but still looking like it did).

• What equipment to use that doesn't cost and arm and a leg, so anybody can do this

• How to avoid the mistake of sounding or looking stiff, cold and amateurish.

In fact, that’s one of the biggest mistakes I see online – people jump headlong in adding multi-medial but it actually detracts from sales. There’s nothing worse than a bunch of poorly constructed, badly delivered, embarrassingly hack-like attempts at audio and video to make you immediately leave the site.

The Two Neils presentation skills will be invaluable as multi-media makes a bigger impact online in the coming year.

Building Block #5: eCommerce System with Diane Johnston

There are lots of little pieces to the “puzzle” of online marketing and Diane Johnston will put them together. In Charlie’s overview you’ll get a glimpse at all the pieces like building your own list, processing  orders, setting up autoresponders, broadcasting to your list, running an affiliate program etc. etc.

All these things can be done using various programs and software.  But there is one piece of software that can do it all. Diane will outline the advantages of using a Shopping Cart system that brings everything together under one roof.

Here’s what you’ll find out:

• How you can keep in constant touch with all your customers and prospects.

• How to press one button and email thousands of people at the same time with either the same message or different messages.

• The importance (and ease) of customizing forms for your Website.

• How easy it is to keep track of (and pay) people that want to sell your products and services.

• How you can monitor and track which ad is working or is not working.

Diane’s also been working hard on creating a workbook and complete tutorial site that takes you step-by-step through all the pieces. After the seminar, Diane will be marketing this tutorial site and her workbook for over $197.  But you get it for free, just by attending.

Building Block #6: Internet Copywriting with Yanik Silver

And finally there's me. Yanik Silver. I'll be covering the importance of copywriting on the web because your website couldn’t sell without the right words on the page. Copywriting is an ESSENTIAL skill that is truly learnable.

I’ll share with you these winning web copy secrets:

• Uncover the 13 psychological "buttons" for making people order now and not "think it over".

• Discover the surprising secret for getting the 2 kinds of web surfers (readers and skimmers) to order and how to write for each one inside your letter without annoying the others ones.

• Hint: Do you know the job of your first sentence? Simple. It's to get people to read the second sentence. And the job of the 2nd one is to get people to read the third, etc. etc. But do you know the absolute best ways to "suck" people into your letter and not let go until they pull out their wallets? You will!

• Find out how to use the most persuasive and powerful words in the English language to get people to click, read and order practically anything you want with just the words on the screen.

• The amazing trick that turns you into a world-class copywriter in less than 1 hour.

• My 12-part power formula for putting together a "killer" web sales letter. Pretty pictures and graphics alone won't cut it - that's why you need these little discussed (and seldom taught) secrets to mastering the art of web copywriting. ( Discover the same techniques I use to sell 1 out of every 32 visitors.)

• How to make even the most reluctant and skeptical visitor practically beg you to take their money. And still even more…

Remember, this pre-day is actually designed for newbies and beginners but many intermediate and even advanced Internet marketers may also benefit from this "check-up" on their foundations

This CORE day is only $397 in addition to your registration. Truly peanuts compared to the significant amounts you'll save by getting the core principles right.

(Note: If you choose, you can attend the CORE day separate without attending the Underground UK.)

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